Memphis May Fire - "That's Just Life"

Music Video Review

Memphis May Fire - "That's Just Life"

Written by: Lexie

"It's okay to not be okay," and Memphis May Fire's new video for "That's Just Life" powerfully communicates this.  

The song alone seems to be a self-reflection and personal contemplation of life, particularly with lyrics like, "So do I raise my fist and curse up at the sky or do I close my eyes and realize that's just life?" The lyrics address the kind of mentality that follows constant hardships and obstacles, and questions how we should handle them. Ultimately, they express "That's just life," which reminds listeners that everyone has hardships, and that we all have reason to press on. 

The steady instrumentals are driven by the impassioned vocals, creating a vulnerable vibe that later becomes hopeful -- perfectly shaping the delivery of the lyrics. 

Accompanied by this video, the scope of the lyrical content expands to all people facing all kinds of physical or mental struggles; the message is no longer just personal, but also encourages audiences to consider what others may be going through. 

The video features Matty Mullins singing the track while walking through a neighborhood. While the video follows his route, it also features other people, who bear their personal battles on cardboard signs. The scenes are heartbreaking, but take a turn for the better later on; toward the end of the video, these same people are smiling as they hold new signs that express the hope they still have. Together, the music and imagery both encourage positivity and perseverance. 

Overall, this video earns a 10 out of 10, since it perfectly contributes to the song's evident purpose. If you haven't seen it for yourself yet, be sure to head over to Rise Records' official YouTube channel, and let us know what YOU think!

Posted on May 29, 2017 .